Children’s Allergy Doctors
Healthcare SEO
INDUSTRY: SEO
TIMEFRAME: 18 MONTHS
SEO PLAN: PEARL
the client
Healthcare SEO has revolutionised the online presence of healthcare professionals worldwide, and Children’s Allergy Doctors, led by renowned paediatric allergy and immunology specialist Dr. Helen Brough, are no exception. Dedicated to supporting children and adolescents with various allergy-related conditions, the team recognised the need to enhance their digital footprint.
They turned to PinkSEO, an SEO agency specialising in the medical field. Known for our results-oriented approach, we’re the trusted partner for healthcare professionals seeking to elevate their online visibility.
our approach
Our experience with clients across the medical industry shows a common dissatisfaction with past SEO service providers. The team at Children’s Allergy Doctors also felt this way after poor support from their previous SEO partner. This led them to seek a fresh start and a renewed trust in the Healthcare SEO industry.
As always, our team began with a thorough analysis of the Children’s Allergy Doctors’ website. We identified several technical issues, including broken links and images, pages with excessive H1s, slow page speeds, and problems with their bots.txt and sitemap.
After addressing these technical issues, we focused on optimising their content.
We conducted in-depth keyword research to inform our content creation strategy and proceeded with on-page optimisation, fine-tuning all existing articles and pages for both branded and non-branded keywords.
Additionally, we developed a comprehensive content plan to guide the creation of new, SEO-friendly content. Our goal was to ensure that both existing patients and potential clients in the “discovery” phase could easily find the website and the information they needed.
the results
+1652%
TOTAL KEYWORDS IMPROVEMENT
SEO is a data-driven field, so let’s explore some impressive numbers:
In January 2023, when we first partnered with Children’s Allergy Doctors, their website was ranking for 605 keywords, with only 6 in the Top 5. At the time, the site had 561 total users, 317 (55%) of which came from organic search.
Fast forward five months to May 2023, and the impact of our focused efforts became clear. The site was now ranking for 1,473 keywords, with 17 in Google’s Top 5. User traffic surged to 1,938, with an impressive 1,663 (85%) coming from organic search.
Fourteen months later, the progress has been nothing short of extraordinary. Keywords ranking in Google’s Top 5 have increased by 2,270%, while organic traffic has grown by 288%, from 2,057 to 7,992 users.
This case study showcases the power of effective Healthcare SEO in transforming a medical practice’s digital presence. Through our holistic approach to SEO, we not only addressed technical issues on the Children’s Allergy Doctors’ website but also enhanced their content strategy.
The result was an improved online presence that significantly boosted their visibility and user engagement. We look forward to seeing Children’s Allergy Doctors continue to flourish and serve more patients as their digital partners.
“Pink SEO has delivered far more for my online presence than a much larger SEO company that I used before with much higher fees. I have been impressed with their attention to detail and ability to transform online presents into actual booked appointments for my clinic. I would highly recommend them to anybody who wants to increase their targeted online presence and I do in fact recommend them to all my medical colleagues in private practice.”
– Dr Helen Brough, Founder, Consultant in Paediatric Allergy Immunology
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